Who is APL MediaWorks?
Hi, I’m Alex! I live in Charlotte, North Carolina with my husband and our two young sons, and I’ve been working in digital marketing since 2016. I got my start in SEO and have since expanded into conversion rate optimization, content strategy, email marketing, and full-scale media management—running multiple websites and leading both paid and organic efforts. Now, as a mom building my own business, it’s my passion to help other moms do the same.
I’m here to make digital marketing feel less overwhelming and more empowering… so you can spend less time Googling “how to market my business” and more time doing what you love.
Me and one of my “why’s” at a touch-a-truck event!
My Process
No black-box strategies. No mystery deliverables. Just a collaborative, clear process designed to get you results and peace of mind. Whether you’re hiring me for a one-off project or a longer partnership, here’s exactly what to expect — start to finish.
(Spoiler: it’s refreshingly straightforward.)
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Also known as the Discovery Call
We’ll kick things off with a casual call where I get to know you — your business, your goals, your budget, and what’s been keeping you up at night. No jargon, no pressure, just a real conversation to set the stage.
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Research & Reconnaissance
This is where I roll up my sleeves. I’ll audit your website, analytics, and/or social media accounts to figure out what’s working, what’s not, and what needs a little marketing magic. Consider it a friendly digital deep dive.
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Proposal & Roadmap
Based on what I learn, I’ll send over a crystal-clear proposal with recommended steps. I’ll break it down into must-haves, upgrade options, and “nice-to-haves,” so you can see what fits your vision and your budget.
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Execution & Collaboration
Once we agree on the action plan, I’ll get to work. We’ll set a check-in rhythm that works for you, but I’m always just a text or email away if questions come up. I’m here to make things easy… and dare I say, fun!
Contact Me
Ready to get started, or even just want to chat through some ideas? I want to hear them! Fill out the form to the right and I’ll get in touch with you shortly.